Joe's Jewelry - A Trusted Jeweler on the Island of Sint Maarten - Saint Martin

A good reputation is the greatest of all assets for a business – and reputations travel the world. One modern way this manifests itself is user recommendations on TripAdvisor – and Joe’s Jewelry on the Caribbean island of Sint Maarten is proud to be ranked number one among its peers.

This family business of Joe's Jewelry – located on Front Street in Philipsburg – is owned by the Baharanis: father Prakash, son Adesh and his brother Ajay. Today we’re talking to Adesh.

There is,  it’s worth pointing out, no Joe. The business was started by Prakash Baharani in 1980, and the name reflects his desire to connect with the American public, who made up the vast majority of the customers – and still do.

The Baharanis had been living an international life at that time, with business interests in Spain, Gibraltar, and India, before settling in St Maarten, where the cruise industry was proving a lucrative market for jewelers.

Adesh finished high school and college in the US before joining the business in 1997 and has been here ever since. In those days the business had three locations on Front Street and that grew to six at one point.
“We consolidated and developed a partnership with the biggest watch company in the world, the Swatch group,” he says. “We opened the first Tissot boutique in the Americas, the first Rado boutique in the Americas, another near Holland House Hotel, and we have a Swatch boutique right across the street. And a satellite store in St Thomas.”

Customer service is the company’s number one priority.
“We focus heavily on giving the customer an exceptional experience in the store. We’re ranked number one on TripAdvisor for customer service, quality, and price, and no one in the Caribbean has achieved the number of reviews we have.”

Customer service is the company’s number one priority.
“We focus heavily on giving the customer an exceptional experience in the store. We’re ranked number one on TripAdvisor for customer service, quality, and price, and no one in the Caribbean has achieved the number of reviews we have.”

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